Tuesday, May 18, 2010

day 3


Marketing was the highlight today
Rohit Deshpande , the lectrure is current, switched on and witty.

some great quotes/themes

how to make your business customer centric

your culture must be around customers

marketing is about how the customer gets to influence the company
innovate around your customers , not your products or services.

stay loyal to your loyals


the accounting was not quite as much fun, althought the exercise to work out which industry was which from 10 sets of ratios and key numbers was very thought provoking!

this afternoon was into Harvard square for shopping and now back to case studies for tomorrow!
country of the day :- Nigeria, at least 4 people from Nigeria, some thriving businesses,

quote of the day:- (not from a lecturer) bribes are are a part of doing business, it just depends on how transparent they are....guess which country?

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