Today it was
Controls, Business Strategy and Marketing!
A pretty light start, but some quite robust discussions at the work group!
A number of dominant individuals, so it was hard to make myself heard!
Wonderful lecturers and their experience and knowledge was omnipotent
(mind you the fact that they have presented the case studies hundreds of times before probably helps!
The day started with a beautiful walk along the Charles river, past the very ornate and large rowing shed, and back to Baker Hall.
a bit of a take on the usa economy, The multiple Chevrolet dealer, tells me sales are up 100% on last year!
in Nigeria its still tough and Germany its mixed!
I learnt about:-
mind maps
core brand competencies
consumer expressed needs
expoiting competitor vulnerabilities!
how corona could go from nothing a few years ago to being the biggest imported brand into the USA!
listening skills was very useful for me!
The Visit to the wine shop was very useful
evan thought the 98 Grange at $400 was not a bad buy!
Carso,
ReplyDeleteGreat to hear that you are enjoying yourself. I note that there is little to no talk about study. Cheers SteveP
Steve, its all work!
ReplyDeletereading three case studies a day! and plenty of other learnings!